v3.0| Source | Decisions | AR% | CPL | Revenue | Profit | Actions |
|---|
| Source | Total | Quality Distribution | Profit | Primary |
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| ID | Tier | Source | Score | AI Reasoning | Time |
|---|
Generate campaign tracking URLs with UTM parameters
How it works: Your tracker reads UTM params and sends them to BackNova for lead scoring.
Auto-route leads by AI quality score. Cut trash, maximize ROI.
Score 75%+ • Premium offers
Score 50-75%
Score <50% • Backup sweeps
Override default routing for specific countries
Connect BackNova to your CPA networks and trackers
Your lead data is protected by design
Use this URL in your CPA network to send conversion data.