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How BackNova Works

Simple explanation for lead generation professionals

The Problem You Already Know

You buy traffic. You send it to a network. They pay you.

But here's the thing: Not all leads are equal. You know this.

• Some convert in 2 hours → gold
• Some convert in 2 weeks → okay
• Some never convert → trash

The problem: You send them all at the same price.

Result? You're leaving 30-50% of revenue on the table.

What BackNova Does (Simple Version)

BackNova watches your traffic before it goes to the network.

It answers one question:

"What's this lead worth?"

Not after days of waiting. In 100 milliseconds.

Then it tells you:

• HIGH - This one's money. Route to your best network.
• MEDIUM - Uncertain. Good for CPL deals or testing.
• LOW - Low value. Salvage network or don't send.

That's it. No magic, no complexity.

How Does It Know?

BackNova doesn't guess. It analyzes 47 behavioral signals from your traffic in real-time.

What the SDK collects automatically:

Behavioral signals (15):

• Time on site (2 minutes vs 20 seconds)
• Scroll depth (read 80% vs bounced)
• Mouse movement distance
• Clicks and rage clicks (frustration patterns)
• Form completion time
• Keystrokes and paste events
• Page views and tab switches
• Returning visitor detection

Technical signals (10):

• Device type (desktop/mobile/tablet)
• Browser and screen resolution
• Language and timezone
• Platform and cookies status

Traffic signals (7):

• UTM parameters (source, medium, campaign)
• Referrer and landing URL
• Click ID from your tracker

Source performance (your historical data):

• Google Ads Campaign A: 60% approval rate → trust it
• Popup on mobile: 15% approval rate → skeptical
• LinkedIn organic: 70% approval rate → gold mine

Combined intelligence:

Good behavior + good source = HIGH confidence
Good behavior + unknown source = MEDIUM (test it)
Bad behavior + bad source = LOW

The Three Tiers Explained

Three Real-World Strategies

Strategy 1: Simple Premium

Goal: Maximize revenue from best leads

• HIGH → Premium Network (CPA)
• MEDIUM → Standard Network (CPL)
• LOW → Don't send

Result: +40% revenue, -60% refunds

Strategy 2: Full Monetization

Goal: Extract value from everything

• HIGH → Premium Network (€40 CPA)
• MEDIUM → Standard Network (€25 CPL)
• LOW → Salvage Network (€8 CPL)

Result: +50% revenue, no wasted traffic

Strategy 3: Source Optimization

Goal: Find best sources fast

• Use BackNova for 2 weeks
• Check dashboard: which sources = HIGH confidence?
• Scale winners, pause losers

Result: +80% revenue (focused budget)

What BackNova Is NOT

• ❌ Not a lead router - We don't send leads. You do.
• ❌ Not a CRM - We work before CRM, not instead of it.
• ❌ Not a tracker - We work with or without your tracker.
• ❌ Not a network - We don't buy or sell leads.

What BackNova IS

• ✅ Pre-CRM intelligence - Decision before it hits your CRM
• ✅ Traffic value calculator - What's this lead worth?
• ✅ Source analyzer - Which campaigns work?
• ✅ Negotiation tool - Data to get better rates

Privacy & Compliance

Zero PII stored:

• No names
• No emails
• No phone numbers
• No addresses

What we use:

• Behavior (time, pages, scroll)
• Technical (device, browser, timezone)
• Source (campaign name, placement)

Result: GDPR compliant, CCPA compliant, no data breach risk

How Fast?

• API response: 80-150ms
• Decision made: Instantly
• Your action: Immediate routing
• Learning: Continuous (every outcome improves the model)