Use Cases

Three proven strategies from real users

Use Case 1: Premium Arbitrage

The Setup (Before BackNova)

Traffic sources:

• Google Brand Search: €3.50 CPC
• Google Generic: €2.80 CPC

Network: Single partner, €32 CPL (flat rate), 40% approval rate

1,000 leads × €32 = €32,000 revenue
Traffic cost: ~€15,000
Profit: €17,000

The Problem

All leads treated equally:

• Premium lead (4 min on site, calculator used) → €32
• Weak lead (15 sec bounce) → €32

Result: Money left on table.

The Solution (With BackNova)

// SDK collects 35 signals automatically
// Just call decide() when form is submitted
const result = await BackNova.decide({
  email: lead.email,
  phone: lead.phone
}, 'google_ads');

if (result.decision === 'HIGH' && result.confidence > 0.75) {
  sendTo('premium_partner', lead);  // 45% rev share
} else if (result.decision === 'MEDIUM') {
  sendTo('standard_partner', lead); // €28 CPL
} else {
  logLow(lead);  // Don't send or salvage
}

Results After 60 Days

HIGH: 320 leads (32%) → Premium Partner
├─ 68% approval rate
└─ Revenue: €8,034

MEDIUM: 480 leads (48%) → Standard Partner
└─ Revenue: €13,440

LOW: 200 leads (20%) → Not sent

Total Revenue: €21,474

Use Case 2: Multi-Source Media Buying

The Problem

• Don't know which sources work
• Wait 2-3 weeks for approval data
• By then, spent €20k on bad traffic

Week 2: Dashboard Reveals Truth

Source Performance:
┌──────────────────┬────────┬─────────┬──────────┐
│ Source           │ Leads  │ Health  │ Approval │
├──────────────────┼────────┼─────────┼──────────┤
│ Google Brand     │ 180    │ 68 🟢   │ 71%      │
│ FB Retargeting   │ 140    │ 61 🟢   │ 65%      │
│ Google Generic   │ 220    │ 47 🟡   │ 48%      │
│ Facebook Prosp   │ 320    │ 28 🟡   │ 29%      │
│ Taboola          │ 180    │ 24 🔴   │ 22%      │
│ Outbrain         │ 140    │ 18 🔴   │ 16%      │
│ Push             │ 120    │ 15 🔴   │ 12%      │
│ Popups           │ 100    │ 8  🔴   │ 7%       │
└──────────────────┴────────┴─────────┴──────────┘

Insight: Bottom 4 sources = 540 leads, 15% approval. Decision: Pause bottom 3 immediately.

Results After 60 Days

Before BackNova:
├─ Sources: 8 (all running)
├─ Approval rate: 34%
└─ Profit: €64,300

With BackNova:
├─ Sources: 5 (3 paused)
├─ Approval rate: 58% ⬆️
├─ Traffic cost: €48,000 (saved €20k!)
└─ Profit: €58,400 (clean, no clawbacks)

Use Case 3: Network Negotiation

The Problem

• Current deal: €30 CPL flat, 45% approval rate
• Wants €35 CPL
• Partner says: "Show me better quality first"

Can't prove quality without data.

The Strategy: Split Test

Route with BackNova decisions, tag as "premium" or "standard" batch, send to same partner.

Result after 400 leads:

Premium batch (HIGH):
├─ 160 leads, 68% approval
└─ Avg deposit: €95

Standard batch (MEDIUM):
├─ 240 leads, 38% approval
└─ Avg deposit: €72

The Pitch

"We've been split-testing lead quality. Premium batch: 68% approval, €95 avg deposit. Can we test tiered pricing?"

Partner response: "Let's try it."

Month 3: Rate Increase

"Premium batch is converting at 2.1x rate vs our other sources. Can you send more? We'll go to €42 CPL for premium."

HIGH → €42 CPL (was €30)
MEDIUM → €26 CPL
LOW → Salvage partner (€12 CPL)

Month 3 revenue: €57,840
Partner wants exclusivity talks!

Common Patterns

Pattern 1: Source Intelligence

• 20-30% of sources = most of the quality
• 20-30% of sources = most of the garbage
• Middle 40% = optimize or replace

Before BackNova: 3-4 weeks to figure this out
With BackNova: 5-10 days

Pattern 2: Partner Communication

Before BackNova:
Arbitrageur: "My leads are good"
Partner: "No they're not"
(repeat)

With BackNova:
Arbitrageur: "Here's data showing quality split"
Partner: "This is interesting. Let's test."

Data = trust

What NOT To Do

❌ Don't ignore LOW leads completely

Even LOW can be worth €5-15 via salvage networks. That adds up.

❌ Don't over-optimize too fast

3 LOW leads in Week 1 ≠ pause immediately. Wait for confidence to increase.

❌ Don't forget to send outcomes

BackNova learns from outcomes. No outcomes = no learning.

Next Steps

1. Choose your strategy: Premium Arbitrage, Multi-Source, or Negotiation
2. Read the Integration Guide - 1 hour to implement
3. Start collecting data - Week 1: Watch, Week 2: Optimize, Week 3: Scale