iGaming affiliate teams burn $2–4k/week on leads flagged as "suspicious" — then cut them entirely.

Reality: Suspicious ≠ worthless.

Low-quality leads often convert at 8% on backup offers. VPN users, fast typers, or repeat visitors can still monetize via Tier-3 funnels.

The BackNova difference

We don't CUT — we ROUTE. Same traffic, smarter decisions, more revenue.

Why Traditional Antifraud Costs You Money

Traditional Approach Reality with BackNova
CUT suspicious leads → $0 revenue ROUTE leads → $50 CPA from same lead
Static rules, no learning ML adapts per your traffic and conversions
No feedback loop Real-time scoring + postback analysis

💡 What to expect

Teams using pre-CRM scoring typically see improved approval rates and reduced support time — not because traffic gets better, but because routing decisions get smarter.

How BackNova Fits (5-Min Setup)

Keitaro/Binom postback → BackNova webhook → Pre-CRM

Scoring: 12ms per lead
Signals: VPN, temp-mail, bounce, device fingerprint, scroll depth, form behavior

Who Benefits Most

1️⃣ Media Buyers

Traffic fatigue, CAP management, slow quality feedback

BackNova Provides
  • Auto CAP per GEO / offer
  • Real-time quality score (not 7 days later)
  • Source fatigue detection (Day1 28% FTD → Day7 6%)
Benefit: See lead quality in real-time, not 7 days later

2️⃣ Affiliate Managers

Manual hold reports, disputes, slow postback processing

BackNova Provides
  • Automatic hold reports with scoring data
  • Faster dispute resolution with evidence
  • Less time on manual quality checks
Benefit: Spend less time on support, more on optimization

3️⃣ Network Owners

PII/GDPR, cross-partner traffic monitoring, white-label reporting

BackNova Provides
  • PII-0 privacy (no personal data stored)
  • White-label dashboard for partners
  • Cross-network arbitrage detection
Compliance: GDPR-ready out-of-the-box

Technical Flow

How it works

1
Lead hits tracker → S2S postback to BackNova
2
BackNova scores (12ms) → device, behavior, source history
3
Decision made → route to appropriate offer tier
4
Telegram alert: "CAP Tier1 GEO reached. Traffic routed."

Scoring Tiers

80%+
Premium CRM
30-80%
Standard offer
<30%
Backup sweeps / cut

Result: Same traffic volume → +11% FTD, fully automated routing

Why iGaming Teams Switch

  1. High stakes: $50–500 CPA per lead → small quality improvement = big impact
  2. Compliance: PII-0 architecture avoids GDPR headaches
  3. Network effect: More data = smarter ML scoring
  4. Simple pricing: Predictable cost, no hidden fees

Pricing That Pays Itself

Solo
$149/mo
up to 5k leads
Team
$499/mo
up to 25k leads
Network
$2,499/mo
250k+ leads

Setup: 5 minutes. Keitaro/Binom webhook → done.

Stop cutting "suspicious" traffic. Route it smarter.

Calculate your ROI in 2 minutes.

Start Free Trial →
AK

Anatolii Krylov

Founder of BackNova. 15 years in affiliate marketing, including managing $1M+ in ad spend at a crypto affiliate network. Building pre-CRM scoring to help teams stop bleeding money on leads they can't evaluate.