BackNova Blog

Insights on pre-CRM scoring, traffic quality optimization, and affiliate marketing strategies.

Strategy

Why Antifraud Is Costing You 30% of Revenue

Traditional antifraud cuts traffic. Pre-CRM scoring routes it. The difference is measurable revenue.

📅 Jan 2026 ⏱️ 6 min read
Read article
Deep Dive

How BackNova Turns "Suspicious" Leads Into Revenue

iGaming teams burn $2-4k/week on flagged leads. We don't cut — we route. Here's how.

📅 Jan 2026 ⏱️ 8 min read
Read article
Privacy

How We Score Leads Without Storing Personal Data

PII-0 architecture explained: compliance-first scoring that makes GDPR trivial.

📅 Coming soon ⏱️ 4 min read
Coming soon
Optimization

5 Signs Your Traffic Quality Is Bleeding Money

Red flags that indicate you're losing budget on leads you could have filtered or rerouted.

📅 Coming soon ⏱️ 5 min read
Coming soon